Cookie Policy
Last updated: November 4, 2026
1. About this policy
This policy lists the cookies, browser storage entries and similar technologies used on optywise.com, who sets them, why, and for how long. It supplements our Privacy Policy, which explains how we use personal information more generally. Optywise USA LLC, a Wyoming limited liability company, operates this website.
2. Categories and consent
- Necessary storage remembers your cookie choices. It does not require consent.
- Analytics (Google Analytics 4 and PostHog) runs only if you accept analytics, with the exceptions in section 4.
- Advertising (the Meta Pixel and the OpenAI ChatGPT Ads pixel) runs only if you accept advertising.
- The attribution cookies belong to both analytics and advertising: they are set when you accept either, and removed when both are off.
Analytics and advertising are separate choices. Nothing in either category is enabled until you choose, and consent is not assumed.
3. Cookies and storage entries
Values come from our code and from the providers' scripts as we observed them. Where a duration or purpose is set by the provider, the table says so.
| Name or storage key | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
ow_consent (localStorage) | Optywise (first party) | Remembers your cookie choices: consent version (4), timestamp, analytics and advertising choices, whether a Global Privacy Control signal was present, and which control you used. | Necessary | Treated as expired after 180 days (the entry stays in your browser until it is overwritten or you clear storage). |
_ga, _ga_3DD7SB5K1R (cookies) | Google (Google Analytics 4) | Tell visitors and sessions apart so that page views and engagement can be measured. Set only after you accept analytics. | Analytics | Set by the provider; see the provider's documentation. |
Google Tag Manager, container GTM-N7BVFWCS (script, loads before consent) | Google Tag Manager is a tag management service used on this site. It loads before you choose, with Google consent signals set to denied. Cookies, if any, depend on the tags it runs. | Tag manager (runs before consent) | Set by the provider; see the provider's documentation. | |
ph_phc_<project key>_posthog (cookie, localStorage and sessionStorage); ph_phc_<project key>_session_registered_properties and ph_phc_<project key>_primary_window_exists (sessionStorage); __ph_opt_in_out_phc_<project key> (localStorage) | PostHog Inc. (US cloud) | Recognize your browser and session, record page views and clicks, and remember an opt-in or opt-out. None of these exist unless you accept analytics (earlier ones are deleted when a page loads without analytics consent). | Analytics | Cookie: 365 days (default of the pinned PostHog library, version 1.445.2). sessionStorage: until the tab or window closes. localStorage: until cleared. Retention of data at PostHog: set by the provider; see the provider's documentation. |
ow_attr_first_touch, ow_attr_last_touch (cookies) | Optywise (first party) | Record campaign details from the link you arrived on (utm_source, utm_medium, utm_campaign, utm_content, utm_term, an advertising click reference, city, location, campaign_city) and timestamps. The first-touch cookie is written once; the last-touch cookie is updated. | Analytics and Advertising (set when either is accepted; removed when both are off) | 180 days |
_fbp (cookie); lastExternalReferrer, lastExternalReferrerTime (localStorage). _fbc is set only if you arrive from a Meta ad link (not observed in our tests). | Meta Platforms, Inc. (Meta Pixel) | Browser identifier and referrer information used for advertising measurement. Set only after you accept advertising. | Advertising | Set by the provider; see the provider's documentation. |
__obref (cookie) | OpenAI OpCo, LLC (ChatGPT Ads pixel) | Browser reference identifier kept by OpenAI's script. Set only after you accept advertising. | Advertising | 365 days (read from the script code, SDK 0.1.97, as observed on October 31, 2026; third-party code can change) |
__oppref (cookie) | OpenAI OpCo, LLC (ChatGPT Ads pixel) | Stores the OpenAI advertising click identifier when your link contains one. Set only after you accept advertising. | Advertising | 30 days (same source) |
__oaiq_consent (cookie) | OpenAI OpCo, LLC (ChatGPT Ads pixel) | Records that advertising consent was given or withdrawn. It remains after you withdraw, because it is how the script remembers your withdrawal. | Advertising | 30 days (same source) |
oaiq_cs:<pixel id> (sessionStorage) | OpenAI OpCo, LLC (ChatGPT Ads pixel) | Session marker kept by OpenAI's script. Set only after you accept advertising; removed when you withdraw. | Advertising | Until the tab or window closes |
__cf_bm, _cfuvid (cookies on bzrcdn.openai.com) | OpenAI's content delivery network (third-party domain) | Set by OpenAI's servers when the pixel script is downloaded; see OpenAI's documentation for their purpose. We cannot delete cookies on another company's domain, so they stay after you withdraw consent until they expire. | Advertising | Set by the provider; see the provider's documentation. |
4. What loads before you choose
Google Tag Manager and the Google Analytics 4 script load on every page before you make a choice, with all four Google consent signals (analytics storage, ad storage, ad user data and ad personalization) set to "denied". While the signals are denied, no Google Analytics cookies are set, but Google can still receive limited cookieless pings from your browser, such as a page-view event with your consent state. We cannot turn these pings off without removing Google Analytics for visitors who have not consented.
PostHog, the Meta Pixel and the OpenAI ChatGPT Ads pixel are not loaded until you accept the matching category. With no choice, with Reject all, or when your browser sends a Global Privacy Control signal, there is no request to PostHog, Meta or OpenAI, and nothing from them is stored in your browser. The attribution cookies are not set either.
The services in the next section load on specific pages whatever your cookie choice.
5. Services that load on specific pages
| Service | Where | What loads | Cookies and storage |
|---|---|---|---|
| Google Fonts (Google LLC) | Every page | Fonts requested from fonts.googleapis.com and fonts.gstatic.com. Google receives your IP address and browser details. | No cookies seen in our tests. |
| GoHighLevel / LeadConnector booking widget | Consultation page | Embedded widget from api.leadconnectorhq.com and a script from link.msgsndr.com. Loads when you open the page, whatever your cookie choice. | Third-party booking widget. Set by the provider; see the provider's documentation. |
Chatwoot chat demo (hosted at woot.automa8.it) | Demo page | Embedded chat widget. Loads when you open the page, whatever your cookie choice. | Set by the provider; see the provider's documentation. Demo interactions may be processed by the third-party services named on this page. |
Voice demo (Twilio voice SDK from cdn.jsdelivr.net; server at api.chat.automa8.it) | Demo page | Embedded voice demo that asks for microphone access when you start a call. Loads when you open the page, whatever your cookie choice. | Set by the provider; see the provider's documentation. Demo interactions may be processed by the third-party services named on this page. |
6. Global Privacy Control
If your browser sends a Global Privacy Control signal, we keep analytics and advertising off by default for you. The banner still appears so that you can choose. A choice you make in the preference center overrides this default, including a choice you made earlier. We record whether the signal was present when you made a choice (the gpc field of ow_consent).
7. Changing or withdrawing your choice
The "Cookie Settings" link in the footer of every page opens the preference center, where you can turn analytics and advertising on or off, or choose Accept all or Reject all, at any time. Your choice is treated as expired after 180 days, or sooner if we change the consent version, and the banner then appears again.
When you turn advertising off, our scripts stop sending events to Meta and OpenAI immediately, and we delete the cookies they set on our site. The cookies on OpenAI's own domain (__cf_bm, _cfuvid) and OpenAI's __oaiq_consent cookie remain until they expire. When you turn analytics off, PostHog stops capturing and its stored data is cleared (a small opt-out marker stays until your next page view), and we delete the Google Analytics cookies from our site; events captured in the few seconds before you withdraw may still be delivered. The attribution cookies are removed when both categories are off. You can also delete cookies and site data in your browser settings at any time.