Optywise OPTYWISE

Privacy Policy

Last updated: November 4, 2026

1. Who we are

This website, optywise.com, is operated under the Optywise brand. Optywise USA LLC, a Wyoming limited liability company, is responsible for personal information collected through this website, supported by Optywise Business Solutions LLP, which provides engineering and delivery from Pune, India. We serve clients in the United States and Canada.

Legal contact

  • Optywise USA LLC, Wyoming, United States
  • Optywise Business Solutions LLP, 513, Ambrosia Galaxy, Baner, Pune 411045, Maharashtra, India
  • Email: consulting@optywise.com, with the subject "Privacy request"

2. Information you give us

When you book a consultation or contact us, we receive the information you provide, such as your name, email address, company name, and any message you write. The consultation page embeds a third-party booking widget provided by GoHighLevel (LeadConnector).

We use this information to respond to your inquiry and to schedule and prepare for the consultation.

We do not add you to a mailing list without your explicit opt-in, and we do not share this data with third parties except where required to deliver our services (e.g., our CRM).

3. Technologies on this website

This section describes what each technology on optywise.com does and when it runs. Names, purposes and durations of individual cookies and storage entries are listed in our Cookie Policy.

Necessary storage: your consent record

We store your cookie choice in your browser's localStorage under the key ow_consent. The record contains the consent version (currently 4), a timestamp, your analytics and advertising choices, whether a Global Privacy Control signal was present when you chose, and which control you used. We treat the record as expired 180 days after it is written, and whenever we change the consent version, and then show the banner again. No other personal data is in it. This storage is necessary for the site to respect your choice and does not require consent.

Google Tag Manager and Google Analytics 4 (Google LLC)

Google Tag Manager and the Google Analytics 4 script load on every page before you make a choice. They start with all four Google consent signals (analytics storage, ad storage, ad user data and ad personalization) set to "denied". While the signals are denied, Google Analytics sets no analytics cookies, but Google can still receive limited cookieless pings from your browser, such as a page-view event together with your consent state. Google also receives your IP address and browser details with any request your browser makes to it. We cannot switch these pings off without removing Google Analytics for visitors who have not consented.

Google Tag Manager is a tag management service used on this site.

If you accept analytics, the analytics signal is updated to "granted", Google Analytics sets its cookies, and it measures page views, engagement such as scrolling and time on page, referral source, approximate location, and device and browser information. If you accept advertising, the three advertising signals are also updated to "granted". You can review Google's practices at policies.google.com/privacy.

PostHog (PostHog Inc., US cloud)

PostHog loads only after you accept analytics. If you have made no choice, rejected cookies, or your browser sends a Global Privacy Control signal, PostHog is not loaded: no request is sent to PostHog and nothing from PostHog is stored in your browser. After you accept, PostHog records page views, clicks on page elements and basic browser and device information, and uses a cookie and browser storage entries to recognize your browser. The script is delivered from PostHog's servers as a fixed, specific version of the library, and data is sent to PostHog's servers in the United States. You can review PostHog's practices at posthog.com/privacy.

Attribution cookies (Optywise)

If you accept analytics or advertising (either one is enough), we set two first-party cookies, ow_attr_first_touch and ow_attr_last_touch, for 180 days. They record campaign details from the link you arrived on, such as utm_source, utm_medium and utm_campaign, an advertising click reference or a city or location parameter if the link contains one, and timestamps, so that we can attribute inquiries to the campaign that brought you. We remove them when both analytics and advertising are off.

Advertising: Meta Pixel and the OpenAI ChatGPT Ads pixel

Both load only after you accept advertising; before that, neither script is requested.

Meta Pixel (Meta Platforms, Inc.) sends page-view events to Meta and uses browser identifiers such as the _fbp cookie, so that Meta can measure our advertising. Meta may use this data as described in Meta's Privacy Policy, which governs how Meta handles it.

OpenAI ChatGPT Ads pixel (OpenAI OpCo, LLC) loads a script from OpenAI that sends events to OpenAI: technical information about the script itself, the address and referrer of the page you are on, and a conversion event when you complete a booking on our consultation page. OpenAI's content delivery network also sets cookies on its own domain when the script loads.

Under some US state laws, disclosures of this kind to advertising providers are described as "sharing" for cross-context behavioral advertising or as "targeted advertising". These technologies are off until you accept advertising, and you can turn them off at any time (see section 4). Our Advertising and Marketing Choices page explains your options in more detail.

Other third-party services on the site

  • Google Fonts (Google LLC). Our pages load fonts from fonts.googleapis.com and fonts.gstatic.com. Google receives your IP address and browser details when the fonts are requested. We have not seen these requests set cookies.
  • Booking widget (GoHighLevel / LeadConnector). The consultation page embeds the widget from api.leadconnectorhq.com and loads a script from link.msgsndr.com. It loads when you open that page, whatever your cookie choice. The provider's own privacy policy governs what it collects and stores.
  • Live demos (Demo page). The chat demo is supplied by Chatwoot, hosted at woot.automa8.it. The voice demo loads Twilio's voice SDK from cdn.jsdelivr.net, talks to a server at api.chat.automa8.it, and asks for access to your microphone when you start a call. These load when you open the Demo page, whatever your cookie choice. Demo interactions may be processed by the third-party services named on this page.

5. Your choices

  • Change your cookie choices at any time with the "Cookie Settings" link in the footer of every page.
  • Opt out of Google Analytics across all sites by installing the Google Analytics Opt-out Browser Add-on.
  • Delete stored consent data by clearing your browser's localStorage for optywise.com.
  • Send a privacy request to consulting@optywise.com with the subject "Privacy request".

6. International Operations and Data Access

Optywise operates through its US entity, Optywise USA LLC, and its engineering and delivery operations in India through Optywise Business Solutions LLP. Depending on the nature of a project, customer requirements and applicable contractual arrangements, personal information and project-related data may be accessed or processed by authorized personnel in the United States, India or other relevant jurisdictions. We implement appropriate contractual, technical and organizational safeguards based on the nature of the information and applicable legal requirements. Where Optywise processes personal information on behalf of a customer, the applicable customer agreement and Data Processing Agreement govern the processing, responsibilities, security measures and international transfers.

7. Our Contracting and Service Delivery Model

Optywise operates through Optywise USA LLC, a Wyoming limited liability company, and Optywise Business Solutions LLP in India. The contracting entity for an engagement is identified in the applicable proposal, MSA, SOW or other executed agreement, which also sets scope, commercial terms, IP rights, confidentiality and data processing responsibilities.

8. Privacy rights for US residents

Depending on where you live, you may have the right to know what personal information we collect and how we use it, to access it, to correct it, to delete it, and to opt out of targeted advertising and of the sharing of personal information for cross-context behavioral advertising. We will not discriminate against you for exercising these rights.

To make a request, email consulting@optywise.com with the subject "Privacy request" and tell us what you would like us to do. You can also turn off analytics and advertising technologies on this site at any time with Cookie Settings, and we treat a Global Privacy Control signal as described in section 4. Privacy requests will be handled within the timeframes required by applicable privacy laws. Where permitted, additional time may be required for complex requests, and the requester will be notified accordingly.

9. Visitors in the EU, UK and India

If you are in the European Union or the United Kingdom, analytics and advertising technologies are a non-essential use of storage and similar technologies that requires your prior, freely given consent under the ePrivacy Directive and UK PECR. We ask for it with the cookie banner before those technologies run, and you may withdraw it at any time. Under the GDPR and UK GDPR you may also have the right to access your personal data, to have it corrected or erased, to restrict or object to its processing, to receive it in a portable format, and to complain to your data protection authority.

If you are in India, the Digital Personal Data Protection Act, 2023 gives you rights that include obtaining information about your personal data, having it corrected, completed, updated or erased, grievance redressal, and nominating another person to exercise your rights. Send requests to consulting@optywise.com with the subject "Privacy request".

10. How long we keep information

We keep contact and inquiry information for up to 24 months after our last interaction, or until you ask us to delete it, unless a longer period is needed for a contract or required by law. Your consent record is treated as expired after 180 days and the attribution cookies last 180 days. Durations of individual cookies and storage entries are in our Cookie Policy. Retention periods for analytics data are set by the providers; see the providers' documentation.

11. Children

Optywise's website and services are intended for business users and are not directed to children. We do not knowingly collect personal information from children through this website.

14. Changes to this policy

We may update this policy when our data practices change (for example, when we add a new technology). When we add a new technology or cookie category, we change the consent version so that the banner appears again. The "Last updated" date at the top of this page reflects the most recent revision.

15. Contact us

For questions about this policy or to exercise any privacy right, email consulting@optywise.com with the subject "Privacy request". Our legal contact details are in section 1.